Skai — short for Skaidrius, a Lithuanian name that literally means "transparent."

I started with a university degree in law, then spent 10+ years as a professional internal auditor, working on business activity and compliance — including a stretch as methodologist and supervisor of internal-audit services in the public sector. It's slow, careful work: you don't get to state a finding unless you can show exactly why it's true.

In parallel, I've been writing software for thirty years — long before it was my job, and still now that it is.

Those two threads met when I became team lead and Shopify developer at a direct-to-consumer subscription coffee brand. Over twelve months we ran 100 A/B tests, and store conversion moved from 1.8% to 5.8%. Alongside the testing program I handled SEO, review monitoring, pre- and post-purchase questionnaires, and advertorials — the unglamorous instrumentation that tells you which hypotheses are worth testing in the first place.

These days I build my own products and run Bold'n'Smart, a small audit practice that applies the same discipline — a receipt for every claim — to conversion and AI-search visibility.